Cornish Social Media Agency Helps Sell Iconic Number Plate for Over £30k

A Penryn-based social media agency has helped sell a personalised number plate once owned by Cornish comedian Jethro for a staggering £30,500.

Iconic J35 TER plate sparks UK-wide interest

Oh So Social, an international social media marketing agency, was brought on board by Lanyon Rowe, the son of the late Geoffrey Rowe – best known as Jethro – to help auction two of his father’s well-known number plates.

The standout of the auction was J35 TER, a personalised plate closely linked to the comedian. Using a targeted advertising campaign on Meta platforms (Facebook and Instagram), Oh So Social reached potential buyers across the UK and helped the plate sell for £30,500.

Big results from a small budget

Working with a minimal budget, the agency focused on reaching as many people as possible before the auction. Their campaign generated a 5,545% return on ad spend for the J35 TER plate.

The second plate, B11 ECS, also performed well at auction, fetching £1,400 and delivering a 3,500% return.

“We’re delighted with how well the auction went”

Katherine George, director of Oh So Social, said:

“It was great to work with Lanyon to help sell such iconic items owned by his late father and Cornish legend, Jethro. We’re delighted with how well the auction went, attracting bidders from across the UK, and pleased to contribute to a fantastic result for Lanyon and his family.”

Oh So Social are international, multi award-winning social media experts, based in Penryn. They are media partners with Meta, TikTok and Pinterest, and recently achieved Pinterest Media Buyer Certification. Katherine is one of just eight Meta Blueprint Lead Trainers in Europe and one of 24 Facebook and Instagram accredited #SheMeansBusiness mentors in the UK.