Varfell Farms Wins Supermarket Floral and Plant Supplier of the Year at FPC Fresh Awards

Varfell Farms have been named 2025 Supermarket Floral and Plant Supplier of the Year at the annual FPC Fresh Awards last Friday, bringing national recognition to the Cornish grower.

Recognition at the FPC Fresh Awards

The awards, organised by the Fresh Produce Consortium (FPC), bring together individuals and businesses across the UK fresh produce sector to celebrate achievement and innovation.

Varfell Farms, part of the Greosn Group, took home the supermarket floral category prize following praise from judges for their performance and innovation.

The judges commented:

“This impressive supplier is on a mission to set the benchmark for innovation, sustainability, and operational excellence in the floral industry. Forward thinking, quick to adapt, and open to communication, Varfell Farms is a shining example of a dependable partner for floral supermarket operators.”

World’s Largest Daffodil Grower

Growing in Cornwall since 1885, Varfell Farms are recognised as the world’s largest daffodil grower. Each year they process more than 500 million hand-picked daffodils, 10,000 tonnes of bulbs and supply 2 million stems of summer flowers.

The business has focused on resilience and future readiness, ensuring consistent delivery for supermarket partners. Leaders in regenerative farming, they are committed to improving soil quality, plant health, and local water and air quality.

Driving Innovation in Farming

Varfell Farms have embraced the latest automation and technology including optical graders, GPS, drones, satellite field monitoring, localised weather stations, radar and lidar to improve efficiency.

Their success with the market-first ‘£3 Big Bunch’, which created strong value for retailers and customers, alongside their dedicated ‘vase-life’ varietal development facility to monitor product shelf life in real-time, were highlighted as key reasons for their award win.

It is this combination of innovation, agility and commitment to sustainability that secured Varfell Farms the title of Supermarket Floral and Plant Supplier of the Year.