Who’s Darren Dancey? Meet the Man Behind Persimmon’s New South West Strategy

One of the UK’s largest housebuilders, Persimmon, has appointed Darren Dancey as Operations Director for its South West division.

Darren joined the company this month and will work closely with divisional chair Julian Roper and the regional managing directors to drive performance and strengthen Persimmon’s footprint across the region.

Bringing Decades of Experience to the South West

Before joining Persimmon, Darren was South West Managing Director at Places for People. His extensive background in the housebuilding industry also includes senior leadership roles at Countryside Partnerships PLC and Crest Nicholson, where he held Managing Director positions for the South West and Midlands.

He steps into his new role at a time when Persimmon is active on several key sites across the region—from Helston in Cornwall, to Taunton in Somerset, Didcot in Oxfordshire, and Wooton-under-Edge in Stroud.

“Looking Forward to Getting My Teeth Stuck In”

Commenting on his appointment, Darren said:

“I am delighted to have joined Persimmon in this new role and look forward to getting my teeth stuck into major projects from Cornwall to Oxfordshire.

“Persimmon’s mission of leaving a positive and lasting legacy where it builds is one I share, and I look forward to bringing my skills to the table to achieve that.”

Julian added:

“Darren has a great amount of experience at a high level in the housebuilding industry and we’re delighted to have him on board.

“We have a number of exciting, strategic sites across the South West and I know Darren will bring a wealth of expertise to help Persimmon meet its goals of delivering much-needed new homes for local people.”