Cornwall Farm Machinery Forms Strategic Partnership with Ifor Williams Trailers

Photo: William Hosking (sales), John Williams (MD Ifor Williams Trailers), Rob Hattam (General Manager of Cornwall Farm Machinery), Gareth Taylor (sales), Tom Curnow (service manager)

In a significant development for the agricultural sector in Cornwall, Cornwall Farm Machinery has announced a new partnership with Ifor Williams Trailers (IWT), Europe’s leading trailer brand, becoming its official distributor.

This collaboration is poised to serve the farming and wider agricultural community in Cornwall by providing access to IWT’s globally recognised trailer range.

Rob Hattam, General Manager of Cornwall Farm Machinery, highlighted the strategic alignment of the two companies, emphasising the mutual benefits stemming from their overlapping customer bases and shared commitment to quality and reliability. Cornwall Farm Machinery, a cornerstone in the region’s agricultural equipment supply chain since its inception in 2010, has carved a niche for itself by offering an array of top-tier farm machinery and accessories, including tractors, mowers, balers, and quad bikes, among others.

The partnership comes as Cornwall Farm Machinery prepares to celebrate its 15th anniversary, marking a period of sustained growth and dedication to serving Cornwall’s agri-community. The addition of IWT’s trailers to its product lineup is expected to further solidify its reputation as a trusted supplier, with the IWT range available from the company’s main depot in Truro, strategically located for convenient access.

Ifor Williams Trailers, with a legacy dating back to 1958, has established itself as Britain’s largest trailer manufacturer, catering to a diverse clientele across various sectors. Its commitment to innovation and quality has positioned it as a market leader both domestically and internationally, with a distribution network that spans the UK and reaches as far as Australia and New Zealand.

This new partnership not only expands Cornwall Farm Machinery’s product offering but also connects it with IWT’s extensive distributor network, reinforcing the company’s position in the agricultural sector. Lois Wynne, IWT’s Sales Manager, expressed enthusiasm for the collaboration, recognising Cornwall Farm Machinery’s professional and customer-centric approach as a perfect fit for extending IWT’s reach in the central and southern regions of Cornwall.

The alliance is set to enhance the agricultural community’s access to high-quality trailers and machinery, supporting their operational needs with reliable and efficient solutions. Both companies are optimistic about the growth opportunities and enhanced service capabilities this partnership will bring to the region’s farming community.