RNLI Teams Up with YETI to Keep Lifeguards Hydrated and Safe

The Royal National Lifeboat Institution (RNLI) has announced a significant multi-year partnership with premium outdoor gear brand YETI.

This collaboration aims to provide the charity’s lifeguards with top-tier hydration products and support, enhancing their ability to perform essential duties on beaches across the UK.

Premium Products for Everyday Heroes

As part of the agreement, YETI will supply RNLI lifeguards with its renowned Rambler bottles and cups. These high-quality drinkware items are designed to keep beverages at the perfect temperature, ensuring lifeguards stay hydrated as they patrol the coastlines. Additionally, YETI will provide RNLI with Tundra coolers and Silo Water Coolers, ensuring that drinking water remains icy cold during the warm summer days. This effort not only guarantees adequate hydration but also reduces the use of single-use plastics.

Photo: RNLI lifeguard filling their water bottle using a Yeti coole – Credit: Jack Johns

Supporting Lifesaving Efforts

RNLI lifeguards operate on 240 beaches across the UK and Channel Islands during peak season. In 2023 alone, lifeguards saved 86 lives, responded to 14,213 incidents, and assisted 20,000 people. Their duties range from carrying out water rescues and administering first aid to reuniting lost children with their families. A key aspect of their role is preventing incidents through public education on beach safety.

Peter Dawes, RNLI Lifeguard Operations Manager, expressed enthusiasm about the new partnership: “We are excited to announce our new partnership with YETI, which will ensure our lifeguards are kept hydrated, and able to carry out their vital lifesaving role on beaches across the UK. As a charity we rely on the support of others, so we are grateful for YETI providing products for our lifeguards but also sharing our water safety messages to their audience.”

YETI’s Commitment to Safety

Bill Neff, Head of Marketing at YETI, highlighted the importance of the partnership: “Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible. We want to support those who keep us safe with products that will help them do their jobs.”

YETI is known for its rugged, high-performance products designed for various outdoor adventures. Their drinkware comes in multiple styles and sizes, catering to diverse hydration needs.

Essential Beach Safety Advice

The RNLI is urging everyone visiting the coast this summer to follow essential beach safety advice:

• Visit a lifeguarded beach and swim between the red and yellow flags.
• Check the weather forecast, tide times, and read local hazard signage to understand local risks.
• Keep a close eye on your family – on the beach and in the water – and don’t allow them to swim alone.
• If you fall into the water unexpectedly, FLOAT TO LIVE. Fight your instinct to thrash around, lean back, extend your arms and legs, and float.
• In an emergency, dial 999 and ask for the Coastguard.

For more information on RNLI, visit RNLI.org. For details about YETI, visit uk.YETI.com.

About YETI Holdings, Inc.

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the diverse needs of outdoor pursuits, whether in the remote wilderness or at the beach. YETI is committed to delivering high-performing, exceptional products and has built a loyal following worldwide. For more information, please visit www.YETI.com.