Exciting New Season Ahead: Crusty Juggler Rum Renews Partnership with Cornish Pirates!

The Cornish Pirates are thrilled to announce that Crusty Juggler Rum, a locally based brand, has renewed its partnership with the club for the 2024/25 season.

This marks the second consecutive year that Crusty Juggler will be the exclusive rum of the Cornish Pirates, solidifying a successful collaboration that both parties are eager to continue.

Strengthening Local Ties

The partnership between Crusty Juggler Rum and the Cornish Pirates has proven to be mutually beneficial. Ross Hancock, Head of Media, Marketing, and Commercial at the Cornish Pirates, expressed his enthusiasm about the renewed partnership, stating, “We were delighted to welcome Crusty Juggler on board last season, so we’re extremely pleased to carry on the partnership. The two brands work so well together and it’s another example of a local business going from strength to strength here in Cornwall, as we continue to work together looking to support each other’s growth.”

Tom Hanson, co-founder of Crusty Juggler Rum, echoed this sentiment, sharing, “We’re incredibly excited to continue as the exclusive Rum of the Cornish Pirates for the 2024/25 season! We’re huge rugby fans so to be involved with this fantastic local club is a big honour and we’re hoping for as successful a second season as our first!”

Pop-Up Rum Shacks and Brand Ambassadors

Fans of the Cornish Pirates can look forward to a new feature this season: a pop-up rum shack at The Mennaye on selected match days. This addition is set to enhance the matchday experience, providing supporters with the opportunity to enjoy the rich flavours of Crusty Juggler’s Black Spiced Rum.

The partnership also features prominent players from the Cornish Pirates, such as Will Trewin, Will Gibson, and Harry Hocking, serving as brand ambassadors for Crusty Juggler Rum. Their involvement underscores the strong connection between the club and the brand.

The Legend of Crusty Juggler

The story of Crusty Juggler Rum is steeped in local legend and traditional craftsmanship. The rum begins with the finest Caribbean ingredients, including rich molasses and deep Demerara sugar. Once the base rum is prepared, it is infused with orange peel and a selection of spices such as ginger, cinnamon, clove, and vanilla. The final step involves maturing the rum in ex-bourbon whiskey casks, allowing it to mellow and develop its unique flavour profile.

Crusty Juggler’s Black Spiced Rum is crafted in small batches and bottled by hand, each bottle finished with a wax seal and stamped with the mark of the Crusty Juggler, symbolising quality and authenticity.

For those eager to sample the renowned Crusty Juggler Black Spiced Rum or learn more about the brand, visit their website at Crusty Juggler.

As the Cornish Pirates and Crusty Juggler Rum embark on another season together, supporters can look forward to enjoying top-tier rugby and exceptional local rum, a combination that celebrates the best of Cornwall’s sporting and culinary heritage.