Surfers’ Paradise in Cornwall Achieves 95% Direct Bookings Thanks to New Partnership

Three Mile Beach, a boutique resort nestled in the picturesque North-West Cornwall, has achieved a remarkable milestone.

Partnering with Profitroom, the resort has soared to a 95% direct booking rate within its first year, marking a significant triumph in a fiercely competitive market.

Tech-Savvy Solutions Propel Growth

Situated off the coast of St Ives Bay, a location revered as a ‘surfers’ paradise’, Three Mile Beach offers 15 luxury beach houses, each providing a unique premium self-catering experience. Despite its allure, the resort faced challenges in effectively showcasing available dates, resulting in a disjointed booking experience and revenue loss.

The introduction of Profitroom’s advanced cart abandonment and availability navigation systems has been transformative. These tools have contributed an additional 5% to the resort’s revenue by addressing issues like “unavailable” notifications and lack of reminders for abandoned carts.

Nick McIvor, General Manager at Three Mile Beach, shared his enthusiasm: “The results we saw after implementing Profitroom’s availability calendar and cart abandonment tool were eye-opening. Our direct bookings instantly rose by 28% within the first three months, eventually reaching 95% by the end of the year.”

Seamless Integration and Customer Focus

Three Mile Beach was keen to reduce its dependence on Online Travel Agencies (OTAs) and ensure a smooth integration of new technology with its existing Point of Sale (POS) system. Nick added, “We wanted a provider who could give us peace of mind and who could maximise our conversion rate online, and I could not fault the team at Profitroom. From the onboarding team to our customer success manager, I felt reassured to know that they were just a phone call away.”

Profitroom’s hands-on customer service played a crucial role in identifying new package opportunities for the resort. These packages, ranging from yoga and surf lessons to foraging walks and private chef dinners, have been seamlessly integrated into every customer interaction. This strategy has led to a 43% increase in year-on-year online package sales revenue and a 15% rise in room nights.

Looking Ahead: A Promising Future

Patryk Luszcz, UK Director at Profitroom, commented on the partnership’s success: “Profitroom’s ethos is to partner with hotels and resorts worldwide and truly tailor the booking journey to their customers’ exact needs. Three Mile Beach’s impressive success is rooted in our dedication to providing guests the power of choice, allowing them to personalise their stay as they see fit.”

With the next twelve months projected to be the most exciting yet for Three Mile Beach, Profitroom is set to help the resort integrate a new strategy aimed at securing more bookings and driving total revenue.

For more information about Profitroom and Three Mile Beach, visit www.profitroom.com.