New Partnership Brings Big Changes: Cornish Pirates Announce Yeomans Group Stand Naming Rights

The Cornish Pirates have announced a significant expansion of their partnership with Yeomans Group, solidifying the bond between the two organisations with the renaming of the Penzance End stand.

Yeomans Takes Centre Stage

The newly named Yeomans Group Stand is a major addition to the Cornish Pirates’ match day experience. This partnership sees Yeomans’ branding prominently displayed on the stand, enhancing their visibility within the stadium. But the partnership goes beyond just signage; Yeomans will also feature on the reverse of the Pirates’ new playing kit, set to be unveiled early next month.

This move marks an expansion of Yeomans’ involvement with the team, building on their previous role as the Hospitality Marquee sponsor during the last season.

Strong Support for Cornish Rugby

Yeomans Group, with its well-established Audi, Volkswagen, and Skoda dealerships across Cornwall, is no stranger to supporting local rugby. The company is well-known in the area, offering a wide range of new and pre-owned vehicles, alongside servicing and maintenance through their friendly and trustworthy team.

Ross Hancock, Head of Media, Marketing and Commercial for the Cornish Pirates, expressed his excitement about the expanded partnership. “It has been a great first year with Yeomans, and this additional support is really exciting. The visibility of the stand and match kit on a game day are two major assets, and we’re delighted to agree them with Yeomans, who have shown us fantastic support in year one,” Ross said.

A Community-Driven Collaboration

Simon Gumma, Head of Business for Yeomans Audi at Tresillian, echoed these sentiments. “We are delighted to continue our partnership with the Cornish Pirates. Our collaboration last year was incredibly successful, and we are proud to support a team that represents the spirit and passion of our community. We look forward to another exciting season and wish the Pirates the very best,” Simon commented.

The partnership between the Cornish Pirates and Yeomans Group reflects a shared commitment to community values and support for local sports. With the upcoming season on the horizon, the newly named Yeomans Group Stand is set to be a focal point for fans and players alike.

For more information on Yeomans Group and their range of services, visit yeomans.co.uk.