Brend Collection Named AA Small Hotel Group of the Year 2025/26

Brend Collection has been crowned Small Hotel Group of the Year 2025/26 at the prestigious AA Hospitality Awards. The annual event celebrates excellence across fifteen categories, shining a spotlight on the very best of British hospitality and the industry’s dedication to innovation, quality, and sustainability.

The family-owned group operates nine hotels across the South West, including Carlyon Bay in Cornwall, Saunton Sands in North Devon, and The Victoria in Sidmouth. Founded in 1955, it remains one of the leading hospitality names in the region.

Recognising Excellence

The AA Small Hotel Group of the Year award highlights outstanding levels of service, food and accommodation. Brend Collection says the achievement reflects the passion and hard work of everyone across the group.

The company went through a major rebrand in 2023, introducing a new visual identity and values that focus heavily on sustainability. Efforts have included moving away from single-use plastics in guest rooms and launching their own Source Spa luxury product range.

Investment Across Devon and Cornwall

Recent years have seen major investment across the hotels. Highlights include a £1.5 million Source Spa at The Victoria Hotel in Sidmouth and a £2 million upgrade at The Barnstaple Hotel, transforming its events and health and leisure facilities. All hotels continue to benefit from regular improvements to guest rooms, public areas and outdoor spaces.

The group has also invested in its people, introducing the Brend Training Academy, updated systems, and employee assistance programmes.

Reaction to the Win

John Brend, Chairman of The Brend Collection, said:

“This award from the AA holds deep meaning for me personally and for everyone across our collection. Having devoted a lifetime to this business, I take great pride in seeing our family’s values and vision recognised once again. What gives me even greater satisfaction is knowing that the next generation is carrying forward that same commitment and fulfilling their own ambitions, alongside the loyal and talented staff who have always been at the heart of our success.”

Simon Numphud, Managing Director at AA Media, added:

“We are delighted to recognise the Brend Collection this year. A great family run business that puts people at its heart, both guests and its team equally. They have impressed with their ongoing commitment to evolving their offering through significant investment across their hotels.”

About Brend Collection

Founded in 1955, the Brend Collection has grown into one of the South West’s most recognisable hospitality groups, with nine hotels across Devon and Cornwall. Known for luxury, quality and a family-run ethos, the group continues to set standards for the industry.

📷Brend Collection Team with sponsor Sky Business, Vernon Kay & AA Media MD Simon Numphud