Buttermilk, Keltek and Jolly’s among Cornish brands joining Asda

Your next Asda shop in Cornwall is about to get a lot more local. Seven Cornish producers are landing on shelves this summer, and with them come more than 50 new products made across the county.

Asda is throwing its support behind Cornish suppliers as the new lines arrive in stores through the summer. Shoppers in Falmouth, Hayle Harbour, Newquay, St Austell and Bodmin will find the new range appearing in the aisles.

📷Asda St Austell Superstore, Cromwell Rd, Saint Austell PL25 4PR Asda is throwing its support behind West Country suppliers with more than 50 new local lines arriving in stores this summer

The new names on the shelves

Among the seven Cornish brands arriving is Bodmin plant-based chocolate company Buttermilk, alongside Furniss of Cornwall, Keltek Brewery and Prima Bakeries, all based in Redruth.

St Austell confectioners The Candy Company are launching two shortbread lines and two fudge gift packs, while Saltash drinks brand Jolly’s brings five new lines to Asda stores.

Cheryl Ingram, Managing Director at Jolly’s, said: “Launching in Asda this summer is incredibly exciting for Jolly’s. Our range of heritage drinks offer refreshing flavours with a modern twist, and we’re excited that even more shoppers now be able to enjoy the taste of Jolly’s. We’re proud to be working with a retailer that champions local producers.”

Cornish Tea and Coffee, from Liskeard, is launching two new lines with the retailer. Founder and Managing Director Duncan Bond said: “We’ve spent over a decade crafting exceptional tea and coffee with plenty of Cornish character, so being able to share that with even more customers across the region is something we’re incredibly proud of.

“It’s brilliant to see Asda championing local brands and recognising the value that regional producers bring to shoppers, helping customers discover products that are made with passion, provenance and a real sense of place.”

Furniss of Cornwall is bringing eight products to Asda stores across Cornwall and Devon, including its Savoury Biscuits with West Country Cheddar. Teoni, Head of Sales and Marketing at the award-winning bakery, said: “We are delighted that more Asda customers across the South West will be able to enjoy our award-winning Cornish biscuits.

“Supporting local sourcing helps businesses like ours continue to invest in our bakery, our people and the local economy, and we are excited for customers to discover our latest range.”

📷Asda St Austell Superstore, Cromwell Rd, Saint Austell PL25 4PR Asda is throwing its support behind West Country suppliers with more than 50 new local lines arriving in stores this summer

Familiar Cornish names growing their range

It isn’t only new arrivals. Three long-standing local suppliers are also extending what they stock with Asda this summer: Cornish Sea Salt, Rattler Cornish Cider and Southwestern Distillery.

Devon producers Langage Farm and Sandford Orchard are joining the retailer this summer too, taking the total of new product lines from across the South West to 58.

📷Asda St Austell Superstore, Cromwell Rd, Saint Austell PL25 4PR Asda is throwing its support behind West Country suppliers with more than 50 new local lines arriving in stores this summer

What Asda says

Molly Beeby, England Local Buyer for Asda, said: “The West Country has an incredibly rich heritage when it comes to food and drink production, with a well-earned reputation for excellence in everything from cider and clotted cream to shortbread and mouthwatering fudge.

“This summer, we’re thrilled to get behind some of the region’s most hard-working and respected suppliers, scaling up with long-standing partners and building connections with nine new producers, in a series of deals that reflect our commitment to quality local products.

“Asda’s customers are looking for the very best produce on the market, and by partnering with experienced and trusted suppliers, we can make sure they’re catered for, while supporting a strong, local supply chain.”

The seven Cornish suppliers launching in local Asda stores this summer are Furniss of Cornwall, Buttermilk, Cornish Tea and Coffee, Keltek Brewery, Jolly’s Drinks, The Candy Company and Prima Bakeries. Cornish Sea Salt, Rattler and South Western Distillery are the three extending their ranges.

📷Asda St Austell Superstore, Cromwell Rd, Saint Austell PL25 4PR Asda is throwing its support behind West Country suppliers with more than 50 new local lines arriving in stores this summer

📷Asda St Austell Superstore, Cromwell Rd, Saint Austell PL25 4PR Asda is throwing its support behind West Country suppliers with more than 50 new local lines arriving in stores this summer